Editorial & Descriptive Writing

Burberry's descriptive writing serves to enhance but not overpower the focus on strong imagery throughout the website. The descriptions offer a full depiction of the material and style of the product, as well as a features and care overview.

I will use the Holiday Collection Country Animal Suede Clutch as an example.

The description for the following Country Animal Suede Clutch reads:

• The ultimate accessory for the festive party season.
• Crafted from velvet-soft suede and finished with alligator leather, the elegant clutch features an ornamental hound head and oversize metal hardware.
• The hound head motif is created using the traditional technique of lost-wax casting and is hand-finished by Italian artisans.

Features and Care:

•        28.5 x 14 x 2cm
•        11 x 5.5 x 1in
•        80% calf leather, 20% alligator
•         Wild dyed American alligator trim, alligator mississippiensis, USA
•        Made in Italy