The Burberry website is highly focused on globalization, making it simple for International customers to navigate the site by offering a myriad of language and shipping options.
Content is both localized and optimized for the global market.
Burgeoning sales in Asia account for much of Burberry’s recent success. Latin America is another important growth area; new endeavours have recently been opened in Brazil and Mexico. As the Chinese market grows, Burberry's harnessing of digital potential will be instructive for other heritage luxury brands that must create stronger intimacy and engagement locally.
