Aesthetics of Site

Burberry earned top marks for its in-store and online experiences among luxury brands in a recent mystery shopper study, according to the WealthSurvey from the Luxury Institute. Conducted by Professor Veronica Marlow of Brooklyn College, the mystery shoppers survey recruited a panel of 167 fashion marketing and merchandising students who visited the online retailer. Burberry scored top marks with 77% of visitors impressed by its visual appeal and 75% citing the superior design and ease of navigation.

Graphics are superb, crisp and clear.

Product is displayed to the upmost detail.

Burberry's Advertisement campaigns, such as the current Holiday collection are represented on the website through beautiful imagery and supplementary video. No detail is left out.

Burberry's involvement in the music scene is charmingly presented in the "Acoustics" section, designed to feel like a visit to an underground website featuring new Indie artists.

Users make judgments of the visual appearance of a Web site very quickly and those judgments are very consistent over time.  Research has found that Web site impressions were reliably formed within 50 seconds, were reliably consistent between people, and were held consistent over time. Burberry does not a miss a mark in aesthetic presentation, and consumers are drawn into the site. Remarkably, the brand stands out for its ability to balance usability and high aesthetic levels.

The Art of the Trench (featured on this blog in detail in a separate section) serves to compliment the engaging presentation of product and promotional materials on the main website.

Rosegold Collection