Burberry Lip Mist gives a sheer illuminating finish with a subtle hint of colour
The Strategy:
Burberry will employ behavioral analytics to target users who frequent cosmetic shopping sites while using social media.
Burberry Lip Mist’s Facebook page will feature a sign in where customers can create a Burberry profile by supplying their email or allowing Burberry access to their Facebook page in exchange for a sample.
The Strategy:Burberry will feature bonus runway footage and makeup tutorials on the website, to channel traffic to the site.
Burberry Lip Mist’s ad campaign will be featured on the brand’s official YouTube channel, along with tutorials on how to achieve the Spring 2013 runway makeup look with the product.
The Strategy:Burberry will live tweet customer reviews of the product the hashtag #betheburberrybeauty. Twitter followers will be encouraged to create looks with product and tweet them back to the brand and their official makeup artists.
The Burberry Twitter page will supply links to the Facebook page, YouTube page, and official website.Tweets will be sent out periodically featuring images from the ad campaign, and invitations to accept a sample.
The Burberry Twitter page will highlight models and celebrities wearing the product.
The Strategy:Burberry customers love music, and the bespoke song will be available for download on the facebook page, free of charge. A music video for the campaign will be shot and featured on the main website.
A bespoke song will be created for the lipstick launch, airing on all aforementioned social media and linked back to the Burberry Acoustic page.
Burberry will partner with key fashion bloggers to create advertorials based around the official ad campaign.
