Value Proposition



Burberry offers the customer authenticity and
quintessentially British charm, which grants the brand a
stand out position in the modern luxury marketplace.


From the iconic trench to the
glamorous fragrances, Burberry 
innovates through classic reinterpretation
and modern styling. 

The brand is powerful, emotionally 
engaging, and stands out among 
luxury brands for its globally 
recognized icons: the trench coat,
trademark check, and Prorsum horse
logo.